Halftime against cancer

Brief: Reframe the The V Foundation away from founder Jim Valvano, the notorious head college basketball coach of NC State, to their brand mission of Victory Over Cancer.

Solution: There has been many cancer breakthroughs in recent history. Yet the disease still kills more people than anything else. As a society, we are, at "Half-time" in the battle against cancer. So we chose a coach to rally the world who CAN find a cure, a researcher.