Feeding America Partnership

Brief: Encourage donations to Feeding America during the flooded holiday season through the most hated bank corporation at the time, Bank of America. Goal: $500k of donations.

Solution: Give 1$, and BofA will give $2 generating triple the good. Facebook users could rack up $$ by playing a hunger trivia game, and a :30 spot, print, and in-branch materials drove more awareness.

Results: $1.5M in donations (3x the client’s goal) = 12 million meals to hungry people and BofA being named as a Halo award finalist.