The Parade for Paraders

Brief: Boston, a global leader in pride and inclusion welcomed back the beloved Pride Parade in 2023 after a 3 year hiatus. Our task was to get the word out.

This event brings unique individual styles together to support each other as one unified community. We created the utterly exuberant Pride Parade “invitation” campaign to embrace and reflect the Boston community’s diverse history, culture, and identities and promote community engagement and inclusivity.

The tone is a joyful explosion of color, typography, pattern, and collage, much like the parade itself. We partnered with the talented pride activist, Kris Andrews Small to bring all this brightness, optimism and expressiveness to the page.